“Australia’s love of colour dates back to the 1950s and 1960s when – for the first time ever – in-store tinting provided homeowners with an opportunity to choose any paint colour they liked,” explains Dulux’s Marketing Director, Murray Allen.
Today the Dulux brand has grown into one of Australia’s most recognised, trusted and loved brands.
To help commemorate this birthday milestone, Dulux has looked back to its colourful past to celebrate its bright future.
“We have delved into Dulux’s historic archive files to recreate key looks from this notable design decade and literally brought to life this vintage room with a modern contemporary twist,” says Mr Allen.
Australians have fallen in love with mid-century design and this image helps celebrate the decade that had a major influence in Australia and is still prolific in design today.
From September to November, consumers can head into their local paint store and purchase 4L or more of any Dulux paint to receive a free limited edition 2014 Dulux calendar that showcases these vintage advertisements.
The Dulux brand in Australia was launched in 1933, and eight decades later Dulux is still leading the way in paint innovation, technology and colour.
From the very beginning, Dulux was quick to take advantage of its access to technology and subsequent developments which were to lift and shape the future of Dulux.
“Developments in these early years included alkyd baking enamels, or specifically ‘Dulux Super Enamel,’ as it was then called. This became the benchmark for DIY painting and rapidly lifted the company to the leading place in the market,” says Mr Allen.
“Other key developments in Dulux’s 80 year history have been the launch of Australia’s first water-based paint in the 1950s; on-going advancements with Australia’s leading paint range Dulux Wash & Wear and the Dulux Weathershield Lifetime guarantee,” he says.
“Not only have our products evolved overtime but how people use colour has also changed. We here at Dulux look forward to celebrating another 80 years in Australia.”
• Use a muted pastel colour such as Dulux Mary Rose contrasting against a brighter cleaner colour like Dulux Happy.
• True vintage pieces can be updated with colour. Using the colour blocking method, select one cupboard door or drawer front and use a modern colour which keeps a vintage feel but adds a modern element.
• Indoor plants were a key accessory in mid-century interiors. Choose simple architectural forms like the Mother in laws tongue featured and pair with pots in bold colour and simple forms.
• Featuring modern art pieces that use colours that were seen in the 1950s is another way to bring in a vintage undertone to a space.
I have five Dulux Limited Edition vintage advertisement calendars to giveaway.
For your chance to win, send an email to firstname.lastname@example.org and leave your name and address.
Please write Dulux calendar giveaway in the subject line.
Sorry, this giveaway is only for Australian residents.
Giveaway will be drawn Monday, October 28, 2013 at 12pm.